Email marketing can be tricky at times because if you give a lot good content to your subscribers they may get so used to just receiving your content that they never buy anything from you.
On the other hand if you pitch them too often they may unsubscribe, what do you do?
Here are 4 tips that can help you begin to see a profit from your list:
1) Build trust with your subscribers. By delivering good content and keeping your end of the bargain your credibility will begin to grow. Always seek to provide content that is useful and that will help them to build their business.
2) Build relationships with your subscribers. Now of course you're not going to go out to dinner with them or take cruises together, but you can allow room for some transparency. Allow them to get to know you a little bit, relate to your audience and this will help them to receive you better and view you as more of a friend and trusted advisor versus some salesman hiding in the shadows.
3) Offer services and products that are of value to your subscribers. Of course you'll run across great products that you may like, but they may not suite your audience. Find out what they need and want, then give it to them.
4) Develop relationships with other marketers in your niche. By getting to know other marketers who offer related products and services, you will be able to offer a wider range of products that match your subscribers needs.
These 4 tips can help you to develop a profitable relationship with your list as you continue to advance in your email marketing efforts.
Thursday, February 26, 2009
Tuesday, February 24, 2009
Email Marketing | How Often Should I Mail?
There is no one right answer for this question. However there is a bit of advice that you can put to good use so as not to burn your list out.
Don't spam your list. Now you might be saying to yourself, how can I spam my list if they opted in to receive messages from me in the first place?
Good question. Think of it this way; when you are harassed by unwanted messages from spammers doesn't it irritate you? Likewise for your email marketing to bear fruit, know that your list members want to hear from you and check out your offers, just not every hour on the hour and sometimes not everyday.
That's not to say that there aren't some marketers who aren't experiencing success with a daily mailing schedule, but space out your offers.
By spacing out your offers with good content in between you will at least be giving your readers value. The more value you give, the more likely they will reciprocate in kind.
Building a list is very much like building a relationship and it's with this thinking in mind that it is also the most profitable activity you can engage in online.
As far as frequency of mailings try one offer for every three content mails. Try that for a month. Track your open rate and click thru rate as well as the response to your offers. Depending on the results whether up or down send out a survey to get feedback so as to tailor your efforts accordingly.
For more detailed email marketing information you can check out Chris Rempel's
Rapid List Profit Formula
Don't spam your list. Now you might be saying to yourself, how can I spam my list if they opted in to receive messages from me in the first place?
Good question. Think of it this way; when you are harassed by unwanted messages from spammers doesn't it irritate you? Likewise for your email marketing to bear fruit, know that your list members want to hear from you and check out your offers, just not every hour on the hour and sometimes not everyday.
That's not to say that there aren't some marketers who aren't experiencing success with a daily mailing schedule, but space out your offers.
By spacing out your offers with good content in between you will at least be giving your readers value. The more value you give, the more likely they will reciprocate in kind.
Building a list is very much like building a relationship and it's with this thinking in mind that it is also the most profitable activity you can engage in online.
As far as frequency of mailings try one offer for every three content mails. Try that for a month. Track your open rate and click thru rate as well as the response to your offers. Depending on the results whether up or down send out a survey to get feedback so as to tailor your efforts accordingly.
For more detailed email marketing information you can check out Chris Rempel's
Rapid List Profit Formula
Sunday, February 22, 2009
How To Build A List - How to increase your efficiency without decreasing your health
There is no question that if you want to build a solid business on the internet, it will not happen over night. You will spend many hours testing and tweaking your squeeze pages, filling up your autoresponder with content, researching and choosing the best products to promote and so on and so on.
It can be very easy to neglect your health and your family due to the amount of effort needed to get the ball rolling. This is the part of the business not many people talk about for fear of scaring off potential consumers, but this is the reality.
So how do you increase your efficiency without decreasing your health and neglecting your family?
A very practical way of accomplishing this is to keep a log of your online activities.
In order to market effectively you only need two basic things:
1)An attractive offer
2)Traffic
As you go about your routine for building your list, note the amount of time you spend on the various components of your business building activities.
How much time do you spend researching and investigating offers that will provide value to your list?
What methods of driving traffic are using to increase your subscriber base?
By keeping a log for 7 days you'll immediately begin to see where you can streamline your activities and spend more time on profit generating tasks.
You'll be surprised by the end of your research to find out how much time you actually spend engaging in activities that are of real monetary value.
When it comes to learning how to build a list, it is very important to make sure that your efforts are focused. The more you can focus the faster you will build your list and you will uncover hidden pockets of time that can be utilized for sleep and family.
It can be very easy to neglect your health and your family due to the amount of effort needed to get the ball rolling. This is the part of the business not many people talk about for fear of scaring off potential consumers, but this is the reality.
So how do you increase your efficiency without decreasing your health and neglecting your family?
A very practical way of accomplishing this is to keep a log of your online activities.
In order to market effectively you only need two basic things:
1)An attractive offer
2)Traffic
As you go about your routine for building your list, note the amount of time you spend on the various components of your business building activities.
How much time do you spend researching and investigating offers that will provide value to your list?
What methods of driving traffic are using to increase your subscriber base?
By keeping a log for 7 days you'll immediately begin to see where you can streamline your activities and spend more time on profit generating tasks.
You'll be surprised by the end of your research to find out how much time you actually spend engaging in activities that are of real monetary value.
When it comes to learning how to build a list, it is very important to make sure that your efforts are focused. The more you can focus the faster you will build your list and you will uncover hidden pockets of time that can be utilized for sleep and family.
Tuesday, February 17, 2009
How To Build A List - I'm Not an Expert What Can I Sell?
A common misconception associated with creating products to sell online is that people think that they need to be experts. Well let's dispel that misconception right now. You don' t have to have a masters degree to put together a product of value.
How?
Here are a couple of quick ways you can easily overcome this issue:
1) Interview an Expert
2) Use Private Label Rights
Setting up an interview with someone who is a respected expert in your niche can be as easy as sending them an email and asking. Most people love to talk about themselves and their accomplishments, so this is a great way to get a product made fast without having to do any writing.
There are two tools you can use for this.
One is http://www.freeconferencecall.com this service will allow you to connect with anyone anywhere and record the interview for you, Free. Once you've concluded the interview, this service will send you the download link for the call. Done.
Take the interview have it transcribed or sell it in mp3 format and make money.
To convert your interview into mp3 format you can use a free tool called "audacity". You'll find it at http://sourceforge.net
The other option you have is private label rights products. These are products that have been researched and developed giving you the rights to make the product unique. You can put your name on it as the author, create your own graphics, write your own salesletter and even edit the content if you want to.
The beauty of private label rights is that you don't have to start from scratch.
As you can see in both cases, you don't have to be an expert to create a product of value, that can help you build your list and increase responsiveness.
How?
Here are a couple of quick ways you can easily overcome this issue:
1) Interview an Expert
2) Use Private Label Rights
Setting up an interview with someone who is a respected expert in your niche can be as easy as sending them an email and asking. Most people love to talk about themselves and their accomplishments, so this is a great way to get a product made fast without having to do any writing.
There are two tools you can use for this.
One is http://www.freeconferencecall.com this service will allow you to connect with anyone anywhere and record the interview for you, Free. Once you've concluded the interview, this service will send you the download link for the call. Done.
Take the interview have it transcribed or sell it in mp3 format and make money.
To convert your interview into mp3 format you can use a free tool called "audacity". You'll find it at http://sourceforge.net
The other option you have is private label rights products. These are products that have been researched and developed giving you the rights to make the product unique. You can put your name on it as the author, create your own graphics, write your own salesletter and even edit the content if you want to.
The beauty of private label rights is that you don't have to start from scratch.
As you can see in both cases, you don't have to be an expert to create a product of value, that can help you build your list and increase responsiveness.
How To Build A List - How Can I Increase My List Profits?
Increasing your lists profit potential can be as simple as being selective about what you promote.
One of the big mistakes that most marketers make is that they promote everything. Now if everything you promote is the "best thing since sliced bread", then your subscribers will see right through that and not buy.
Maybe you've made a few sales in the past using the "throw enough crap against the wall" method, but your success will be short lived if everything you offer leads to disappointment.
When you are more selective about your promotions this tends to build value in your subscribers mind in: 1) the offers you promote 2) in you. They will feel like you really have their best interests at heart and be plenty receptive to your offers.
Does the salescopy itself convert?
Check with the merchant for the product your promoting to find out what kind of conversions they are getting. If it's good the merchant will not hesitate to brag about it.
Read the copy yourself. If you received this offer in your mailbox and read it would you buy?
Your answer could easily reveal the solution to increasing your list profits.
What kind of flavor do you get from your email copy? After you've written your promo, read it out loud a couple of times. Does it "sell the click"? If not, tweak it by getting ideas from some of the emails you've received that influenced you to buy.
Create a swipe file and try to infuse the persuasive elements from those mails into your own to increase sales.
One of the big mistakes that most marketers make is that they promote everything. Now if everything you promote is the "best thing since sliced bread", then your subscribers will see right through that and not buy.
Maybe you've made a few sales in the past using the "throw enough crap against the wall" method, but your success will be short lived if everything you offer leads to disappointment.
When you are more selective about your promotions this tends to build value in your subscribers mind in: 1) the offers you promote 2) in you. They will feel like you really have their best interests at heart and be plenty receptive to your offers.
Does the salescopy itself convert?
Check with the merchant for the product your promoting to find out what kind of conversions they are getting. If it's good the merchant will not hesitate to brag about it.
Read the copy yourself. If you received this offer in your mailbox and read it would you buy?
Your answer could easily reveal the solution to increasing your list profits.
What kind of flavor do you get from your email copy? After you've written your promo, read it out loud a couple of times. Does it "sell the click"? If not, tweak it by getting ideas from some of the emails you've received that influenced you to buy.
Create a swipe file and try to infuse the persuasive elements from those mails into your own to increase sales.
How To Build A List - My Promo Got No Response!
Has this happened to you? You worked real hard to put an offer together that you feel should convert and despite your best efforts, nobody bites?
That can be a really frustrating and make you begin to doubt your ability to build a responsive list. In fact it's one of the reasons most marketers never make any money with their list. They give up to easy!
What to do when your list does not respond to your offer:
Don't panic, there could be a few reasons why this may have happened.
1) It could be that your email may not have gotten through in which case your subscribers never got a chance to view your offer to begin with. Check your autoresponder stats to see if this is the case.
2) Sometimes the product doesn't convert like you expect. Let's face it, finding high converting products to promote is a hit or miss. You really don't know until you make the offer.
3) A great way to pinpoint your subscribers reason for not responding to your offer is to send out a survey asking for their feedback. A pretty good tool you can use to collect this information can be found at: http://www.surveymonkey.com
You can join for free and send out a survey to collect the needed information to make adjustments that can increase your profitability.
Make sure that you are promoting quality offers. Nothing can hurt conversions more than promoting offers that are of low value (junk).
In any case make whatever adjustments you need to make based on the feedback you get and send out another one.
That can be a really frustrating and make you begin to doubt your ability to build a responsive list. In fact it's one of the reasons most marketers never make any money with their list. They give up to easy!
What to do when your list does not respond to your offer:
Don't panic, there could be a few reasons why this may have happened.
1) It could be that your email may not have gotten through in which case your subscribers never got a chance to view your offer to begin with. Check your autoresponder stats to see if this is the case.
2) Sometimes the product doesn't convert like you expect. Let's face it, finding high converting products to promote is a hit or miss. You really don't know until you make the offer.
3) A great way to pinpoint your subscribers reason for not responding to your offer is to send out a survey asking for their feedback. A pretty good tool you can use to collect this information can be found at: http://www.surveymonkey.com
You can join for free and send out a survey to collect the needed information to make adjustments that can increase your profitability.
Make sure that you are promoting quality offers. Nothing can hurt conversions more than promoting offers that are of low value (junk).
In any case make whatever adjustments you need to make based on the feedback you get and send out another one.
Monday, February 16, 2009
Michael Rasmussen Get More Buyers Reviewed & Rated
Welcome to this review of Get More Buyers a recent product release from Michael Rasmussen.
Michael Rasmussen has become well known in the internet marketing community for building and maintaining a list of subscribers that is in the 200,000 range. As such because of the magnitude of his subscriber base and the relationships he has developed, it is not uncommon for him to produce high 5 figure paydays from a single mailing.
As we get set to go through the Get More Buyers product, the fact is that less than 15% of marketers online are building a list and if they are, many people are experiencing difficulty with monetizing that list.
The reasons that someone may not see success with their list promotions and maintenance are varied, however Get More Buyers is designed to provide powerful strategies to overcome these problems.
Product Name: Get More Buyers
Product Author: Michael Rasmussen
Product Type: Video series, ebook
Contents include:
10 Step by Step Videos outlining exactly how to...
Grow your list by giving away a free report, there are 5 ways to do this and you can create the product in about an hour or two.
Use a strategy that will make you more money from every promotion you do.
Get tons of buyers from the most popular internet marketing forum with a battle tested strategy.
Have your own product to sell in less than an hour!
How to avoid the 2 biggest list building mistakes and save yourself years of frustration and lost profits!
And there is more, but...
You will need to view these videos more than once in order to benefit from the material.
The videos are a bit lengthy, so if you're not the kind of person who can stare at a computer screen for any length of time this could present a problem.
Overall the value of the information provided on the videos is thorough and can fill in the gaps that may have formed during your own learning process.
Moving on to the pdf...
Michael includes a 140 page step by step strategy guide entitled "Get More Buyers Battle Plan, How To Stuff Your Buyer List Full To The Brim".
In this strategy guide, all the details needed to implement the techniques for building a huge list of rabid buyers are laid out in this format:
1.0 Strategy
1.1 Strategy Summary
1.2 Strategy Battle Plan
Each chapter includes in addition to the "how-to" information, written and visual examples of how these strategies can be applied,taking away the guess work as to what the end result should look like.
The ebook is relatively easy to use, but there is an improvement that can be made to increase the value and usefulness of this manual.
One of the problems with many "how-to" ebooks on the internet is that there is no quick reference index. With a quick reference index, you can save yourself the headache of having to rummage through the whole manual to find a specific piece of information.
At 140 info packed pages that can be a real annoyance causing the end user to get distracted with the discomfort of having to fumble through a large manual in order to find what they are looking for. As a result, whatever gaps that develop in the construction of your project will not become evident until you're finished.
That means, if you didn't set it up right to begin with you'll have to go back and find the error. This can be a time killer and cause unnecessary delay in your product launch and list building timetable.
To offset this deficiency you will find a bonus offer below for a pdf that contains a supplemental index for the Get More Buyers Battle Plan, that matches up the points of interest in the salesletter to the specific sections and pages in the manual for easier reference.
The Verdict: Get More Buyers is a comprehensive course that can assist marketers lacking the detailed knowledge needed to build large responsive buyers lists.
This program is suitable for: Intermediate to advanced level marketers.
Beginners who are just starting out with internet marketing may find it to be beyond their level of understanding as their are many advanced and intermediate techniques that are discussed. A basic level of understanding how these techniques work would be needed to get the maximum output from this profit pulling video course.
The overall quality of the videos and manual are exceptional, at the price of $97 Get More Buyers is a steal. Information of this value and quality are normally priced between $197 - $297, so a decision to invest in this course would be a wise one.
Get More Buyers comes with a 60 Day 100% Money Back Guarantee, so if for any reason you are not happy with your purchase, a refund can be requested.
Click here to see what others are saying about Michael Rasmussen's Get More Buyers course.
As stated previously a supplementary index has been prepared as a bonus for anyone choosing to purchase the Get More Buyers list building course from this page.
With the supplementary index you'll have the ability to find needed references quickly and easily. It is recommended that you printout the manual and guides in order to gain the maximum value that will manifest itself in profits over and over again, once you're up and running.
In addition to the above mentioned bonus you will also receive the video course entitled "Traffic Generation Explosion" that will show you how to get a stampede of traffic to your website like a pack of crazed shoppers at a day after Christmas sale.
This traffic generation course includes a :
* A Collection of 52 Professionally Recorded Videos-This complete video series features a video on each of the fifty methods, as well as an introduction and conclusion to effective traffic generation.
* Live Footage of Traffic Techniques in Action- You will get to see me as I show you, through live screen captured footage, many of the techniques in action.
* Basic Traffic Techniques- You will learn the basic techniques that form the foundation of any decent traffic building campaign.
* Advanced Techniques- You will learn about techniques and tricks to drive traffic that require a bit more effort on your part, but are totally worth it.
* "Outside of the Box" Techniques- You will learn various techniques that advanced marketers do, but don't talk about. Techniques that involve thinking "outside of the box".
* How to Move Your Web Business Forward- You will learn how to apply multiple traffic generation techniques and grow your business as you expand out to several websites.
* How to Generate Traffic For Free- You learn multiple methods that won't cost you a dime to implement!
* How to Get the Super-Valued "Targeted Traffic"- You will learn how to focus on getting traffic that contains people "eager" to purchase your products. This is really important stuff!
Traffic Generation Explosion currently sells for $47 but it's yours FREE with your purchase of Michael Rasmussen's Get More Buyers course.
To redeem your bonuses simply email your receipt to getmybonuss(AT)gmail.com
Upon verification of your receipt, your bonus will be delivered via email within 12-24 hours.
Make sure to clear your cookies prior to ordering, to confirm that you will receive the designated bonuses.
Rating: 3.8 out 5
How To Build A List - What's The Best Way?
When it comes to list building there are many different methods that can be used to build a responsive subscriber base. All of these methods will be discussed on this blog, but one that comes to mind right now is article marketing.
With article marketing you have an opportunity to build rapport with your readers through your content. At the same time when someone opts in to your list from an article you've written, there is no mistaking that they are interested in what you have to offer.
Article marketing generates targeted subscribers and the likelihood of converting them into buyers is higher than using pay per click. While pay per click is the fastest way to populate your list, it costs a lot and your subscribers are not as targeted as the ones you get from articles.
So writing articles that link to an optin page is great way to build a targeted list. Another great way to build your list is with Squidoo. Squidoo lenses have a tendency to rank very well in Google. So putting a link to your optin page on your squidoo lense can be another effective way to build your list right out the gate.
At one time Squidoo allowed iframes, which was the code that would allow you to put an optin box on your lens, but they have since done away with that. So now what you can do is put a picture of an optin box or a subscribe button with a link to a separate squeeze page to collect opt in subscribers.
These are just a couple of ways that you can get started building your list that can have optimal results. The best part about these methods is that they are free.
With article marketing you have an opportunity to build rapport with your readers through your content. At the same time when someone opts in to your list from an article you've written, there is no mistaking that they are interested in what you have to offer.
Article marketing generates targeted subscribers and the likelihood of converting them into buyers is higher than using pay per click. While pay per click is the fastest way to populate your list, it costs a lot and your subscribers are not as targeted as the ones you get from articles.
So writing articles that link to an optin page is great way to build a targeted list. Another great way to build your list is with Squidoo. Squidoo lenses have a tendency to rank very well in Google. So putting a link to your optin page on your squidoo lense can be another effective way to build your list right out the gate.
At one time Squidoo allowed iframes, which was the code that would allow you to put an optin box on your lens, but they have since done away with that. So now what you can do is put a picture of an optin box or a subscribe button with a link to a separate squeeze page to collect opt in subscribers.
These are just a couple of ways that you can get started building your list that can have optimal results. The best part about these methods is that they are free.
Sunday, February 15, 2009
How To Get Your List To Buy From You
For many people who have started building a list a recurring statement that's made is: "why isn't my list buying?"
One of the main reasons individuals with lists don't make any money is because they aren't selling anything. Unfortunately many people are willing to give the store away to keep someone on their list. In essence what this is encouraging is a freebie mentality.
So what happens now is anytime you send out a promotion for a product relevant to your subscribers interests, they've become so conditioned to you not making offers that they either don't respond or unsubscribe the minute one comes along.
Another reason that your list may not buy from you is...
They have decided to tune you out because you may be emailing your subscribers too much. There are some marketers who send out promo after promo and some do this on a daily basis. With a barrage of offers coming at your list members so often, the natural reaction is to tune it out or unsubscribe. It's alot like the story of the boy who cried wolf. Eventually they won't pay attention to you anymore.
Are you selling or persuading?
Selling and persuading are two different animals altogether and not understanding the difference between one or the other can have a negative effect on your conversion rates.
The definition of selling is to achieve a sale and while that is your ultimate goal, the selling of the product should be left up to the merchant salesletter.
What you want to do is "sell the click" which can easily occur with persuasion. The definition of persuasion is to move by argument or entreaty to a belief, position or course of action.
So with persuasion our objective is to present a compelling argument that will allow the subscriber to come to the proper conclusion in their own mind based on the recommendation you offer. Remember, 'if you say it's great that can be debated, but if they say it's great than it's true.
So the key is to be more persuasive without being salesy while making a strong call to action to check out your limited offer before it expires. You sure would hate for them to miss out.
One of the main reasons individuals with lists don't make any money is because they aren't selling anything. Unfortunately many people are willing to give the store away to keep someone on their list. In essence what this is encouraging is a freebie mentality.
So what happens now is anytime you send out a promotion for a product relevant to your subscribers interests, they've become so conditioned to you not making offers that they either don't respond or unsubscribe the minute one comes along.
Another reason that your list may not buy from you is...
They have decided to tune you out because you may be emailing your subscribers too much. There are some marketers who send out promo after promo and some do this on a daily basis. With a barrage of offers coming at your list members so often, the natural reaction is to tune it out or unsubscribe. It's alot like the story of the boy who cried wolf. Eventually they won't pay attention to you anymore.
Are you selling or persuading?
Selling and persuading are two different animals altogether and not understanding the difference between one or the other can have a negative effect on your conversion rates.
The definition of selling is to achieve a sale and while that is your ultimate goal, the selling of the product should be left up to the merchant salesletter.
What you want to do is "sell the click" which can easily occur with persuasion. The definition of persuasion is to move by argument or entreaty to a belief, position or course of action.
So with persuasion our objective is to present a compelling argument that will allow the subscriber to come to the proper conclusion in their own mind based on the recommendation you offer. Remember, 'if you say it's great that can be debated, but if they say it's great than it's true.
So the key is to be more persuasive without being salesy while making a strong call to action to check out your limited offer before it expires. You sure would hate for them to miss out.
How To Build A List - Welcome
Welcome to how to build a list and make money online. On this blog you'll find time tested and proven techniques that will assist you in building a huge list of cash in hand buyers fast.
Whether you are currently building a list or just getting started, the information you will find on this blog will pack a few gems that you can use over and over again to build your list and make money online.
For many people just starting out online, the idea of building a list is as foreign as speaking another language and sadly overlooked. The key to developing a lasting sustainable business online starts with building a list.
So please feel free to come back and visit often as this site will constantly be updated with new tips and techniques to skyrocket your list building income.
Whether you are currently building a list or just getting started, the information you will find on this blog will pack a few gems that you can use over and over again to build your list and make money online.
For many people just starting out online, the idea of building a list is as foreign as speaking another language and sadly overlooked. The key to developing a lasting sustainable business online starts with building a list.
So please feel free to come back and visit often as this site will constantly be updated with new tips and techniques to skyrocket your list building income.
Subscribe to:
Posts (Atom)