There is no one right answer for this question. However there is a bit of advice that you can put to good use so as not to burn your list out.
Don't spam your list. Now you might be saying to yourself, how can I spam my list if they opted in to receive messages from me in the first place?
Good question. Think of it this way; when you are harassed by unwanted messages from spammers doesn't it irritate you? Likewise for your email marketing to bear fruit, know that your list members want to hear from you and check out your offers, just not every hour on the hour and sometimes not everyday.
That's not to say that there aren't some marketers who aren't experiencing success with a daily mailing schedule, but space out your offers.
By spacing out your offers with good content in between you will at least be giving your readers value. The more value you give, the more likely they will reciprocate in kind.
Building a list is very much like building a relationship and it's with this thinking in mind that it is also the most profitable activity you can engage in online.
As far as frequency of mailings try one offer for every three content mails. Try that for a month. Track your open rate and click thru rate as well as the response to your offers. Depending on the results whether up or down send out a survey to get feedback so as to tailor your efforts accordingly.
For more detailed email marketing information you can check out Chris Rempel's
Rapid List Profit Formula
Tuesday, February 24, 2009
Email Marketing | How Often Should I Mail?
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