How To Get Your List To Buy From You

For many people who have started building a list a recurring statement that's made is: "why isn't my list buying?"

One of the main reasons individuals with lists don't make any money is because they aren't selling anything. Unfortunately many people are willing to give the store away to keep someone on their list. In essence what this is encouraging is a freebie mentality.

So what happens now is anytime you send out a promotion for a product relevant to your subscribers interests, they've become so conditioned to you not making offers that they either don't respond or unsubscribe the minute one comes along.

Another reason that your list may not buy from you is...

They have decided to tune you out because you may be emailing your subscribers too much. There are some marketers who send out promo after promo and some do this on a daily basis. With a barrage of offers coming at your list members so often, the natural reaction is to tune it out or unsubscribe. It's alot like the story of the boy who cried wolf. Eventually they won't pay attention to you anymore.

Are you selling or persuading?

Selling and persuading are two different animals altogether and not understanding the difference between one or the other can have a negative effect on your conversion rates.

The definition of selling is to achieve a sale and while that is your ultimate goal, the selling of the product should be left up to the merchant salesletter.

What you want to do is "sell the click" which can easily occur with persuasion. The definition of persuasion is to move by argument or entreaty to a belief, position or course of action.

So with persuasion our objective is to present a compelling argument that will allow the subscriber to come to the proper conclusion in their own mind based on the recommendation you offer. Remember, 'if you say it's great that can be debated, but if they say it's great than it's true.

So the key is to be more persuasive without being salesy while making a strong call to action to check out your limited offer before it expires. You sure would hate for them to miss out.