List Building - What's the Most Important Line?

For effective list building, it is vitally important to understand the most powerful line in your email.

You're probably thinking that the P.S. is the most important line in your email. Or maybe you think it's the subject line, after all isn't that what your subscriber sees first?

Well those are not bad guesses, after all a good subject line can increase your open rate and generate more sales, but it's not that. If you were thinking along the lines of the P.S. or post script, that's probably the most read line in your email, but that's not it either. Are your ready for the answer?

It's actually the one line that determines whether you even read the subject line and subsequently open the email at all. It's the FROM line.

Let's face it, if that email is not from someone you want to hear from, you ain't going to open it, regardless of what the subject line says. True?

When you consider the amount of email that individuals receive today on a daily basis, it's very easy to get lost in the shuffle or ignored completely.

By putting your name in the 'From' line you are branding yourself and this is also part of the relationship building process with your subscribers. As you continue to provide useful and relevant content on a consistent basis, your messages are more likely to be read because once they see your name in the 'From' line, they will immediately associate your name with value.